Elijah Craig Bourbon
Global Rebrand Campaign
LEVEL UP & STAND OUT
It was time for the Elijah Craig brand image to evolve and mature, so it could stand out in the crowded bourbon space, placing their product in the minds of consumers who value quality over quantity. This social and photography campaign leans into a rich color palette of emerald tones, along with design and styling that embodies sophistication and great taste.
Project Included:
Casting / Wardrobe / Locations / Set Design / Food and Beverage Styling / Production / Post-Production Management
Assets were used for Social / Digital / Print / OOH / Experiential / Packaging and Vendor Displays across the entire brand.
Assets were additionally used in sponsorship promotions with partner organizations such as the PGA Tour.
Additional Credits:
Method 1 Agency
Art Department
