Let Our Strength
Be Yours
Covenant Health System
SHARE STORIES, SHARE STRENGTH
It takes tremendous strength to fight the battle against cancer. In this campaign, Covenant Health lets the viewer know their health system has the strength - backed by experience, expertise and compassion - to help patients and their families through treatment, to the bell ring and beyond.
With the subject matter being one that is very personal, our team chose to approach the campaign in the same manner, telling a singular story of one woman’s battle with cancer.
All scripting was based on pre-production research to ensure we were representing the cancer journey in a realistic, authentic and respectful way.
This approach not only allowed Covenant Health to be in the strong hero role, but it also subtly reinforced a core principle of the system: to treat every patient individually and not as a number.
Project Included:
Ideation / Scripting / Casting / Production and Post-Production
Broadcast / Digital / Social Spots / Photography / Radio
Photo assets were used for Print / OOH / Environmental and Digital applications.
This project received a Gold TELLY Award and EMMY Nomination.
~ Stories of Strength ~
stand out.
As a supplement to the commercial campaign execution, our team concepted and produced an online series titled “Stories of Strength,” sharing personal stories of real patients who successfully beat cancer with the help and resources of Covenant Health.
