KEEN Footwear
The Naturalist
THE ART OF CARTOGRAPHY
This short brand film features Ken Czarnomski, an avid hiker and talented cartographer, who creates hand-drawn maps of his favorite trails in North Carolina, in an effort to urge others to ‘Get Outside.’
“The Naturalist” was created within the ‘KEEN Stories’ initiative and saw distribution on the brand’s social and online channels, retail partner platforms and in-person events.
The film helped to engage customers in the Eastern United States, expanding the brand’s reach.
Project Included:
Creative Concept / Story-Finding / Casting / Scripting / Story-Board / Locations /Art Direction / Production / Post-Production
