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At the frame theory, we sometimes like to step away from commercial work and do something just 'cause it's fun and we love doing it. A few weeks ago, we helped our friends in the band Echoes put together a video for their new single "Young Heretics." With everyone on tight schedules and their management needing something to promote the song as soon as possible, the concept was to keep everything as simple as possible. How simple? Well, we did it all in just three hours! What we created was a straightforward performance video to introduce new listeners to the band through their Vevo channel. Of course, with the buzz they're getting, we get the feeling their next video won't be quite so simple...

Check it out here: